Honda CEO Confirms New NSX and “Hot” 2012 Civic Type R

[2003 Honda HSC Concept pictured above]

Last April, we told you about Honda CEO Takanobu Ito's plans for a successor to the much-missed NSX supercar. Ito had then hinted that the “new NSX” would be more environmentally friendly, possibly using a hybrid powertrain like the Japanese firm's new small coupe, the CR-Z.

On the sidelines of this year's Frankfurt Motor Show, Ito-San reaffirmed the company's commitment to build an NSX successor.

“I spent part of my early career at Honda developing the NSX, and specifically the aluminium body," Ito told reporters from UK's Autocar. "I really enjoyed the experience and learned much, so my wish is that Honda engineers have the experience of developing a sportscar like the NSX in the future. Within Honda, our engineers are already looking at developing such a car,” he added.

Ito was not willing to give away any information other than that the new model would be quite different compared to the old NSX.

“The original NSX was about high power but also about good driving experience. Today power-to-weight is what we have to focus on. The NSX was known for its aluminium body, so when we develop our new sportcar we don’t want to copy Ferrari for power, but to also chase efficiency as well," Ito said.

This is the second coming of the NSX successor: in 2003, Honda displayed the HSC concept pictured here at the Tokyo Motor Show, hinting at a production model. Indeed the company was scheduling a 2010 launch, but the plan was cancelled by then-Honda CEO Takeo Fukui in the middle of the economic crisis.

The high-tech supercar isn’t the only performance model that Honda is developing at the moment. The 2012 Civic's chief engineer, Mitsuru Kariya said that a hot version is also under development.

It seems like Honda’s management changed its mind because it initially denied planning such a version as it didn’t fit in its new, “green” image.

“The performance version is already under discussion”, said Kariya. “We know the Type R was a big success, and we are looking for a car developed in that direction. Whether it will be called Type R is not certain though.”

It’s OK, Mr. Kariya, as long as you stay true to the hardcore character of the original. After all, a rose by any other name would still smell as sweet.

Story sources: Autocar

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Honda Refreshes Insight Hybrid for 2012, CO2 Emissions Drops Below 100g/km

The upcoming Frankfurt Motor Show will see Honda revealing the 2012MY Insight hybrid alongside the European market 2012 Civic 5d hatchback. But for now, we get the first official photograph and initial information on the Japanese carmaker's Prius rival.

The big news for the 2012 model year is that, for the first time, the Honda hybrid model's CO2 emissions drop below the 100 g/km mark, to 96 g/km.

The automaker say this has been achieved thanks to a series of enhancements, which include reduced engine friction, changes to the CVT transmission and to the air conditioning that benefits from a new cold storage system, further aiding the reduction of fuel consumption.

The 2012 MY Insight also features some subtle exterior changes, with the most notable being the new front grille and the redesigned front bumper. A slimmer spoiler at the rear allows for a larger glass area, and, along with the smaller wiper, better rear visibility.

Honda’s engineers have also changed the suspension settings in order to improve both stability and ride comfort, while changes on the interior are limited to the use of higher quality materials.

Full details are to be announced at a later date.

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A Tail of One Civic: Honda Releases Official Picture of all-new European Hatchback

Honda has already provided us with a lot of information on the European market 2012 Civic that will be revealed at the Frankfurt motor show in about two weeks' time. But today, the Japanese carmaker released the first picture of the actual production car.

The cropped teaser photo shows the hatchback model's tailgate and rear lights, which appear to follow a similar styling theme to the U.S. market Accord Crosstour.

The European market Honda Civic, which bears no resemblance to the US model, will be available at launch as a five-door hatchback with engine options including a revised 2.2-liter i-DTEC engine generating 150-horsepower.

Production of the hatchback model will take place exclusively at Honda’s Swindon plant in the United Kingdom.

The Japanese company said that the new Civic will be joined by the facelifted version of its Insight hybrid.

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Scoopy-i

Honda Scoopyi motorbike on Suranaree Road in Khorat (Nakhon Ratchasima), Thailand in June 2011

Report: Honda Threatened by the Rise of the Koreans

If there is one Japanese company that can lay claim to having a reputation for innovation and advanced engineering, it is Honda.

It is a reputation built over more than 30 years, starting from the first generation of the Civic in the ‘70s and continuing throughout the years with novelties such as VTEC, the futuristic first generation Insight hybrid back in 1999, the S2000's high-revving 120HP-per-liter engine, the first practical supercar, the NSX – and the list goes on.

However, something seems to have changed, and not for the better.

In the USA, the Civic enjoyed a long and distinguished career as a reliable, frugal and well-made car. But when the new Civic sedan and coupe made their debut at the New York Motor Show last April, pundits were less than impressed. Then came the Consumer Reports test, and all hell broke loose.

While the Civic's predecessors had often been Consumer Reports’ highest rated small sedans as well as "Top Picks" in five of the last 10 years, the new model scored too low to be "Recommended". To make a bad situation worse, it was placed second-to-last in CR’s ratings of 12 small sedans, followed only by the revamped Volkswagen Jetta.

Is it because Honda decided to cut corners in designing the ninth generation of the Civic, reducing costs and, in the process, quality, or is it that the competition like Hyundai’s Elantra, have improved greatly in their latest iterations, catching up and even surpassing the establishment?

“When I saw the interior of the new Civic, it worried me” Tatsuo Yoshida, an auto analyst at UBS Securities, told Reuters. “The mileage was impressive. But Korean brands are upping the ante with game-changing improvements to their cars’ interior. For people buying a new car for the first time, they are becoming an increasingly attractive option”.

A more worrying prospect is the one expressed by Edmunds.com analyst Bill Visnic: that Honda is slowly, but surely, losing its character: “Honda built its reputation on engineering excellence. They are now becoming kind of a very normal car company”.

American sales are very important to Honda since the US is its biggest market, accounting for almost 30% of its global sales.

But the game is far from over as in 2010, Honda held a 10.7 percent share of the U.S. car market making it the country's number four automaker with three of its core models, the Civic, the Accord and the CR-V, occupying the first or second place of their respective segments.

Moreover, it seems that Hyundai is not stealing so many sales from Honda as the Civic's share in its segment has grown 2.7% in the last four years.

Apparently, the Koreans are filling in the void left by defunct brands like GM's Saturn and Pontiac. Moreover, it is difficult to judge buyers’ reaction to the new Civic since the March 11 earthquake in Japan has reduced inventory for all Japanese brands, with Honda’s US sales recording a 10% drop so far this year

Even if sales of the Civic improve, Honda needs to do something fast. According to J.D. Power, Honda’s main strength was its consistently high ranking in durability and reliability studies. That's what convinced many buyers to choose one of the firm's cars. In J.D. Power's latest report published in June, Honda still held the number one spot among the mass-market brands. In contrast, Hyundai ranked below average.

However, in another study that measures overall appeal, J.D. Power reported that Hyundai was the most improved brand: “Reliability is important,” admitted J.D. Power’s director of automotive research Raffi Festekjian. “But you know what? You still need to make a vehicle than is appealing, fun to drive and comfortable to sit in”. Unfortunately for Honda, in this survey it was fourth from the bottom.

Our take is that Honda needs to reinvent itself by bringing back some of the engineering magic that made its products stand out from the crowd and devote more resources on the design aspect of its cars as styling is becoming an increasingly important factor in consumer choice these days.

The Japanese company could communicate these changes with the introduction of one or more "halo" cars such as a replacement for the S2000 before applying them on mainstream models like the Civic. Lets not forget, Honda established the reputation of being an innovative automaker with cars like the S2000 and the NSX (sold as an Acura in North America but as a Honda in the rest of the world).

Story sources: Reuters

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